May 2005's Diva
Diane Paisley
of JustKittyng.com



[About JustKittyng | Products | The Interview | WIN! ]

Just Kittyng™ - The Heart of the Matter

Toronto, Canada- Just Kittyng™, was conceptualized in Toronto, Canada in 2000 by Diane Paisley.

Diane Paisley is a 40 something woman with a dream. Diane has spent 25 years in the fashion and beauty business and thus has an extensive circle of contacts and peers. Diane spent the first 16 years of her career as the lead make-up artist for Chanel beaute in Toronto. She is no stranger to the quality and elegance such lines inspire. Diane also spent many years with new young innovative lines such as Stila, Nars and Laura Mercier. In coupling the chic of Chanel and the sassy of Stila Diane was able to create a product with mass appeal. During her career Diane realized that most of these women had a slightly naughty side that they may prefer hidden. With a little imagination and the innate sense of an entrepreneur, Diane recognized that personal grooming of the pubic area would be the natural progression of body adornment. Which lead her to conceptualize this forward thinking little pubic grooming fantasy kit. Needless to say, the response was overwhelmingly positive and consequently, Just Kittyng™ was born.

" I feel most women like to take a walk on the wild side even just once in their lives. What a great way to give yourself a gift and look great doing it. It's your own little secret that you can choose to share." Diane Paisley

"Just Kittyng will encourage women to introduce a fun dichotomy into their lives."

Diane's mission is simple. It encourages women to get in touch with their lighter side, to explore their options, sexually and creatively. Remember that we all have a sense of whimsy and above all to have fun!

A State of Mind. A State of Body. A State of Art...Just Kittyng™

About Just Kittyng™

State -of -the-Art, personal grooming for her. A woman's body, beautiful in all shapes and colours. For today's woman personal preening can define her perception of her own sexuality. Make your personal preparation whimsical, artful and fanciful. Just Kittyng takes lightly what the world sees as unsightly! Portable and pretty the Just Kittyng grooming kit provides all the essentials to create your own unique design.

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The Products Gallery
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The Interview
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Girlposse.com: First I want to thank you for being Girlposse.com's FIRST Retail Diva!!!!
Diane Paisley: I would like to thank you for honoring me as your First Retail Diva

Girlposse.com: Do you consider your business as a: part-time business, full-time business, or other?
Diane Paisley: I consider Just Kittyng a full time career and passion, perhaps even my fourth child Was that always your intention? Yes. I only know how to do things one way and that is with full commitment!

Girlposse.com: How much of your business is conducted on-line?
Diane Paisley: We conduct about 35% of our sales on-line

Girlposse.com: As a business owner on the 'net - you've seen many ups and downs. What has kept you going?
Diane Paisley: I think the thing that always keeps me going is my belief in the product. As a business owner you also need to understand the dynamics of the market place and roll with it. The single driving force for me is my sense of humor.

Girlposse.com: What are your biggest challenges in the on-line world?
Diane Paisley: Getting the word out and educating each consumer.

Girlposse.com: JustKittyng is a clever name. How did you come up with it?
Diane Paisley: I bandied about roughly 20 names but I thought Just Kittyng implied a little whimsy and was a play on the word kitty so it was subtle enough for the mainstream market and witty enough for the adult novelty market. I also felt the client that would "get " the name would "get" the product. Nothing like a good double entendre

Girlposse.com: OK - waxing HURTS - but you have somehow made it fun. The Just Kittyng Complete Kit offers everything you can possible need for a great bikini wax. Putting it all together in a stylish case was BRILLIANT!! Where did that idea come from?
Diane Paisley: Firstly thank you! My background was in high end cosmetics and I wanted something that was great quality and great value. I tried other packaging but nothing pleased me. I asked myself would I pay $34.95 for this kit? Until the answer was yes I kept reinventing Just Kittyng.

Girlposse.com: There is still a misconception by some that "bikini art" is just for strippers and porn stars. We don't think that is true at all! Who are your customers?
Diane Paisley: Well I think Gweneth Paltrow dispelled that theory when she endorsed the J sisters and the Brazilian bikini wax. Most of our clients are average everyday, mothers, daughters, sisters, aunts, single, dating, married women. They range in age from 30-50 years(give or take 5 years). It is for every woman or anyone who likes to groom. You could be sitting beside her or talking to her on the phone. Just run of the mill everyday women who feel that just because it's covered up doesn't mean it shouldn't look pretty.

Girlposse.com: It's nearly bikini season. How many of your customers are seasonal waxers / shavers?
Diane Paisley: I am not entirely sure as our business seems to have no seasons. But I know that usually in colder climates woman tend to be a little less fastidious.

Girlposse.com: We had never thought of using stencils for shaving and depilatories. How do you come up with your shape designs?
Diane Paisley: Trial and error. I try everything personally first and then we adjust a little for the mass market. Some designs are easy and some are more challenging. The star is beautiful but not for the novice. The arrow is my personal favorite and very easy to do. I don't put anything to market unless I feel at least 75% of our clients can accomplish it on their own.

Girlposse.com: A portion of all your sales goes to benefit Breast Cancer research. How did that come about?
Diane Paisley: I had a personal scare with Breast Cancer and decided I wanted to do my share to help.

Girlposse.com: I am sure with many first time waxers out there you get a lot of interesting questions. Any funny stories you want to share?
Diane Paisley: Many I want to share but that would be betraying confidences. I can share this, the wax should be used to create the shape, the stencils are not designed for hair removal. Oh and cold wax can be used even if you don't have a cold!

Girlposse.com: Do you have any advice for shy gals at home that are ready to take the "bikini art" leap (and are too afraid to ask questions?)
Diane Paisley: Yes go to a professional the first time. Or call us anonymously on our toll free number 1-866-waxxing. All calls are confidential and we have tons of good tips on the website: www.justkittyng.com.

Girlposse.com: What advantages are there to shopping at your site versus in a store, etc.?
Diane Paisley: I take a personal interest in each client getting exactly what is best suited to their needs and experience. I want each client to be a happy one so they can continue coming back.

Girlposse.com: What do you have planned for JustKittyng in the near future? Down the road?
Diane Paisley: I have many new projects in the works, including new designs. I have just launched our very successful Just Kittyng Shave Me! by coochy shaving cream and I am looking to expand that line. We want to become a full grooming and hygiene line and offer something for all woman at all ages. I recognize that the need of a 20 something woman and a 50 something woman are quite different and want to target each consumer and their respective needs or desires.

Girlposse.com: Any advice for future Retail Divas out there?
Diane Paisley: Never take No for an answer and if you are passionate about your product it is infectious (strange choice of words for a grooming product, but you get the idea)

~May 2005

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Your Chance to Win!
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